The multimedia services area is a fast-moving business and technology environment that builds on many different architectures. In order to provide some guidance when navigating this territory, a reference map of concepts and products is useful.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS (Short Message Service) capability that allowed exchange of text messages only up to 160 characters in length.
The most popular use is to send photographs from camera-equipped handsets. It is also used on a commercial basis by media companies as a method of delivering news and entertainment content and by retail brands as a tool for delivering scannable coupon codes, product images, videos and other information. Unlike text only SMS, commercial MMS can deliver a variety of media including up to forty seconds of video, one image, multiple images via slideshow or audio plus unlimited characters.
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